New Balance returns, but not what you imagine

January 24, 2018

No, we are not talking about the urban design that triumphed in 2012. The new fashion shoes are running.


Marina Valera - @thelittlemarin - It was the year 2012 when at Vogue.es we echoed one of the most incontestable shoe trends of recent times: the classic New Balance 420 model became the favorite of all fashion editors , celebrities and 'fashion insiders'. Shortly after, they took to the streets and sold out in the stores -getting the maroon of Paula Echevarría was almost a utopia-. Combined with skinny jeans, a white cotton shirt and a black jacket, were the official shoes of the hype uniform of the season.

Five years after that boom, the story seems to be repeated with other signature sneakers. The 'street style' looks of the fashion weeks reveal a new inclination of the fashion experts for the running shoes in its most literal version - inspired by what we used to wear in the 90s - and, among them, a Design that repeats more than usual captures our attention. We are talking about the New Balance 990v4 gray-specifically the tone Gray with Castlerock-a running model with more than 30 years of history that hangs the label 'made in America' and that is now in its fourth edition.

The inspiration comes in addition to the new heroines of the 'street style' who come stomping from northern Europe. Beginning with the one already baptized as queen of the Scandinavian style by The Times Magazine and director of Social Zoo, the Danish Pernille Teisbaek, who reinvents with them one of the trends of the season, the tailoring, combining suits of jacket and trousers / skirt with the New Balance 990v4 shoes - a new combination that comes from the streets of Copenhagen and which we already talked about in this article-.

Another face increasingly known outside the parades, Linda Tol, has shown that this model of New Balance not only serves to renew the classic look 'working girl' but also to give a twist to more risky combinations. The Amsterdam-based influencer has worn them in checkered dress, Coach Biker vest and the Ark bag from Cult Gaia, but also with the famous pink Ganni jacket, piped skirt, Chanel handbag and socks dyed in millennial pink.

But if something has been clear to us, is that the running shoes are the new best friends of the floral dresses that roam at ease in the capitals of fashion. The account of another danish's Instagram (it's no accident), Emili Sindlev, is a sample of all the stylistic possibilities that this mix has. And yes, the New Balance - this time it could be a similar model, the 991 - are among his favorite shoes to make this combination come true with a dress signed, once again, by the reference brand of the Nordic: Ganni.

But do not panic because these new insider shoes are also perfect for relaxed looks like that uniform hype of 2012 that we talked about at the beginning of this article. The fashion editor of the Costume magazine of Danish origin (wow!), Jeanette Madsen, combines them with skinny pants, t-shirt and American as we did with the 420 model that you're sure you still have at home. A little more than three months after the end of 2017, the New Balance 990v4 is our new and most resounding object of desire.

990v4 shoes in the tone Gray with Castlerock, New Balance (€ 200).

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